The Lions, one of the most respected and competitive rugby franchises within the United Rugby Championship (URC), has officially appointed QSM World as a Strategic Partner.
This partnership will establish a strategic working relationship focused on supporting the Lions’ commercial objectives, growth initiatives, partnership development, innovation opportunities, fan engagement strategies, and cross-sector expansion.
Under this partnership, QSM World will work closely with the Lions to identify, structure, and develop strategic opportunities across sports, media, entertainment, technology, branding, and international business sectors.
As a prominent South African rugby franchise with a strong heritage and growing international presence, the Lions continue to expand their global footprint through strategic collaborations and innovative market initiatives.
QSM World, a rapidly growing global group with operations spanning sports, media, entertainment, technology, events, branding, and strategic advisory, brings a strong international network and commercial expertise to support these initiatives.
Speaking on the collaboration, representatives from QSM World stated: “Working alongside the Lions through this Strategic Partnership marks an important step in our journey across global rugby. The Lions are a club built on intensity, pride, and high-performance culture at the top level of the game. We are excited to contribute to their continued evolution by developing new commercial pathways, deepening international reach, and creating meaningful long-term impact across sport and business.”
The collaboration reflects a shared commitment toward innovation, international expansion, and the continued evolution of rugby’s commercial and fan engagement landscape.
Further announcements regarding projects, initiatives, and partnerships developed under the mandate are expected in the future.
Media Contact
QSM World Media & Communications Department
Email: press@qsmworld.com
Website: www.qsmworld.com